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Why are Timothy's K-Cup Portion Packs Leaving the USA Market?

CoffeeCow.com has received word from representatives of Green Mountain Coffee, a major Keurig K-Cup manufacturer, that effective September, 2011 all Timothy’s 22/24 count K-Cups will no longer be available for sale in the United States to wholesale customers.

In a letter dated August 15, 2011, Green Mountain Coffee Roasters states:

"Effective September 9, 2011 Timothy World Coffee K-Cup portion pack beverage varieties will no longer be available in the wholesale channel in the United States. This will enable us to offer a more consistent supply of products that best meet customer demand under the Green Mountain Coffee Roasters, Inc. (GMCR), Specialty Coffee Business Unite (SCBU) family of brands."

Per the Green Mountain announcement, Emeril’s Keurig K-Cup lineup, and the popular Timothy’s Kahlua Original Coffee K-Cup are exempt from this discontinuation notice.

It has been stated that the changes in product availability are necessary to simplify business by “offering a consistent supply of products that best meet consumer demand.” The CoffeeCow.com™ staff is happy to recommend comparable blends. Visit us at www.coffeecow.com, or contact our staff toll-free at (888) 330-5175 during regular business hours: 8am-4:30pm EDT.